Twitter makes money

Wednesday, December 9, 2009

I may have to eat my words on lack of ROI and Social Media!

Dell Made $6.5 Million on sales through Twitter and other Social Media Marketing.

I’m thinking $6.5 Million isn’t really too bad. Social Media Marketing does indeed work. If done correctly. It’s still a small portion of Dell’s revenue, but a growing chunk.

As Connie Guglielmo writes for Bloomberg:

By Connie Guglielmo

Dec. 8 (Bloomberg) — Dell Inc., relying on social- networking sites to drum up sales of personal computers, said its promotions on Twitter have helped generate more than $6.5 million in orders for PCs, accessories and software.

Read more: Dell Rings Up $6.5 Million in Sales Using Twitter