Friday, June 25, 2010
I enjoy Denny Hatch’s e-zine. He’s always no-nonsense and very down-to-earth (to use two clichés) when analyzing an industry that often appears to run in circles with its hands flailing in the air. In his June 22nd 2010 article, “Why Americans Can’t, Don’t and Won’t Read ” (Target Marketing ), he cites an example of [...]
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Filed Under: Marketing, SEO, Social Media Marketing
Tags: American marketing, creative copy, Denny Hatch, direct email marketing, direct marketing, e-commerce, markeing messages, social media, Social Media Marketing
Friday, April 23, 2010
This article appeared in the March/April 2009 issue of Writers’ Journal. It’s part 3 of a 3 part series. View “Pretty Posts Happy Guests” as it appeared in Writers’ Journal. As I mentioned in my previous article, one of the ways to attract and keep loyal readers is to make the blog a pretty place [...]
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Filed Under: Social Media Marketing, Web Site Design
Tags: blogging, blogging tips, photo editing, writers tips
Tuesday, March 23, 2010
Once upon a time, Brand management meant quality product, clever ad art, and stellar customer service. Now, one decade into the 21st century, marketers have to tussle with social networking, and green responsibility in addition to coherent Branding across web, print, radio, and television. Even though new media isn’t so new, companies still struggle with [...]
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Filed Under: Marketing, SEO, Social Media Marketing
Tags: Brand, Social Media Marketing, social networking, viral marketing, web marketing
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