It’s Not That Americans Won’t Read; We’ve Spoiled Them

Friday, June 25, 2010

It’s Not That Americans Won’t Read; We’ve Spoiled Them

I enjoy Denny Hatch’s e-zine. He’s always no-nonsense and very down-to-earth (to use two clichés) when analyzing an industry that often appears to run in circles with its hands flailing in the air. In his June 22nd 2010 article, “Why Americans Can’t, Don’t and Won’t Read ” (Target Marketing ), he cites an example of [...]

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Filed Under: Marketing, SEO, Social Media Marketing
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Capitalizing on the E-Book Trend: Making an E-Book

Tuesday, May 11, 2010

Capitalizing on the E-Book Trend: Making an E-Book

This article appeared in the July/August 2009 issue of Writers’ Journal. View “Capitalizing on the E-Book Trend: Making an E-Book” as it appeared in Writers’ Journal. As we move deeper into the Information Age, we’re seeing drastic changes in the publishing landscape. The e-book is yet one more piece of this mechanical puzzle, but it [...]

Posted by: Angela Render Read full story »
Filed Under: Graphic Design, Marketing
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Managing a Green, Social Brand

Tuesday, March 23, 2010

Managing a Green, Social Brand

Once upon a time, Brand management meant quality product, clever ad art, and stellar customer service. Now, one decade into the 21st century, marketers have to tussle with social networking, and green responsibility in addition to coherent Branding across web, print, radio, and television. Even though new media isn’t so new, companies still struggle with [...]

Posted by: Angela Render Read full story »
Filed Under: Marketing, SEO, Social Media Marketing
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