Friday, June 25, 2010
I enjoy Denny Hatch’s e-zine. He’s always no-nonsense and very down-to-earth (to use two clichés) when analyzing an industry that often appears to run in circles with its hands flailing in the air. In his June 22nd 2010 article, “Why Americans Can’t, Don’t and Won’t Read ” (Target Marketing ), he cites an example of [...]
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Filed Under: Marketing, SEO, Social Media Marketing
Tags: American marketing, creative copy, Denny Hatch, direct email marketing, direct marketing, e-commerce, markeing messages, social media, Social Media Marketing
Tuesday, May 11, 2010
This article appeared in the July/August 2009 issue of Writers’ Journal. View “Capitalizing on the E-Book Trend: Making an E-Book” as it appeared in Writers’ Journal. As we move deeper into the Information Age, we’re seeing drastic changes in the publishing landscape. The e-book is yet one more piece of this mechanical puzzle, but it [...]
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Filed Under: Graphic Design, Marketing
Tags: e-book, Graphic Design, writers tips, Writers' Journal
Tuesday, March 23, 2010
Once upon a time, Brand management meant quality product, clever ad art, and stellar customer service. Now, one decade into the 21st century, marketers have to tussle with social networking, and green responsibility in addition to coherent Branding across web, print, radio, and television. Even though new media isn’t so new, companies still struggle with [...]
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Filed Under: Marketing, SEO, Social Media Marketing
Tags: Brand, Social Media Marketing, social networking, viral marketing, web marketing
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